News & Events
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Dressed for the Stage: Helen Geng at TEDxTinHau Women
How a geologist’s view of Earth’s 4.5-billion-year history reframes the way we think about sustainability, and what we wear.
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FREY Takes Flight: Now at Hong Kong International Airport
A curated edit of FREY pieces, now available on your way to your flight.
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The Blue Hour: Between Ember and Ink
Announcing FREY's AW26–27 collection — softly tailored pieces for the hour between day and night. There is a moment, just before night falls, when the sky holds both warmth and...
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Six Summer Trouser Silhouettes: A FREY Guide
The right pair of trousers is the anchor of a wardrobe. Everything else can shift — a tank one day, a silk camisole the next, a linen blazer for evening...
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How to Pack for Summer: A FREY Guide to Warm-Weather Dressing
There's a specific kind of quiet pleasure in packing for a summer trip. The pared-back suitcase. The considered selection. The small satisfaction of realising, halfway through the week, that you've...
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Cultural Capital is Rarely Loud
FREY founder Frederieke van Doorn joined a JC Legal panel at Soho House Hong Kong on cultural fluency and cross-border careers.
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Summer Suiting, Softly
A summer wardrobe at FREY begins where every FREY wardrobe begins — with the fabric. And in the months when the city softens into thirty degrees and the air thickens,...
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FREY Pops Up At Upper House, Shanghai
The FREY team hosted an exclusive style event that brought together a vibrant community of fashion lovers, creatives, and friends.
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Introducing FREY's Spring/Summer Collection "African Meadow: Between Sun and Stone"
"African Meadow: Between Sun and Stone" is a summer collection rooted in the elegance of the African plains.
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CNY Style: What To Wear To Usher In The Year Of The Horse
Whether you’re dressing for reunion dinners, seeing the in-laws, or simply upgrading your style game for the months ahead, our Chinese New Year style edit has everything you need.
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Be Yours: Looks To Love This Valentine's Day
The best Valentine’s Day outfits should feel easy and effortless. We’ve curated a selection of our favorite pieces to inspire your look for any heart-filled occasion.
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3-Piece Suits: Master The Art Of Dressing With Ease
Pre-coordinated sets simplify the process of dressing, ensuring you always look polished and put-together