Discover Our Spring/Summer '25 Collection: Uniformal Dressing

Inspired by the flowing lines and organic forms of Paris’ Art Nouveau metro entrances, SS25 celebrates transformation and forward-thinking design. Soft, pastel tones evoke the faded, chalky beauty of these historic structures, while watercolor effects, delicate contrasts, and subtle layering create a sense of fluidity and strength.

Just as Art Nouveau and the liberated styles of the 1920s reimagined their futures, this collection embraces a new era of uniform dressing—crafted for modern women who move with effortless style and timeless confidence.

Each piece pays homage to the elegance of the past, reimagined for the fast-paced nature of today. The collection features silhouettes that are both graceful and structured, offering versatility for any setting—from a busy day at the office to an evening gathering.

The concept of overlapping pastel tones and soft shapes, complemented by bolder or stronger colors, resembles a watercolor painting. The lightness of the pastels creates a dreamy, ethereal atmosphere, while the occasional splash of brighter, defined hues introduces depth and focus. This visual language reflects the move towards less restrictive clothing and the more liberated, fluid forms that women began to embrace.

The faded effect presents an intriguing choice, suggesting a sense of impermanence or the lingering impacts of war. The gentle transition between watercolor-like effects and bold shapes conveys a tension between fragility and strength. It symbolizes a fusion of delicate, flowing materials with the sudden emergence of more structured or powerful design elements—mirroring the contradictions in women's roles during that era.

Designed for professional women seeking well-made, perfectly tailored pieces, we champion inclusivity and conscious buying: better fit, better quality, and ultimately, buying less.